Revisiting the organizational performance in relation to internal marketing in higher education institutions: Mediating role of perceived organization support, organizational commitment, and collaborative culture.

Dr. Surender Kumar , Dr. Ruchika

Modelling of Foreign Exchange Interventions by the Central Banks: Evidence from India

Naveen Kumar , Ankush

A Study on Social Media Marketing – A Review Article

Krishna Babu Sambaru , Dr. N. Udaya Bhaksar

Valuation of Equity – An Empirical Analysis of Infrastructure Sector Companies in India

Amit Hedau

Efficiency Evaluation and Ranking of the Selected Life Insurers in India using DEA-TOPSIS

T. Geeta Madhuri Naidu , Prof. A. Narasimha Rao

Role of emotional intelligence in developing organizational citizenship behavior

Rajeev Sharma , Dr Sanjay Srivastava , Dr Anindita Chatterjee Rao

Impact Of Social Media Influencers on Consumer Buying Decision With Special Reference To Sponsored Content

Ms. Kuljeet Chourey, Dr. Pallavi (Joshi) Kapooria, Dr. Suchita Gupta, Dr. Aniruddha Durafe

Impact of Macroeconomic Variables on the Financial Performance of select Blue-chip Firms in India

Arohi Anand , Animesh Karn , Naboshree Bhattacharya

The Dynamic Interconnection between Stock Prices and Exchange Rates in Indian Context

Suresh Mani ,Topunuru Kaladhar , P.Raja lingam Goud

Citizenship Debate in India: Exposition in Retrospect

Sriparna Rajkhowa

CSR: Reality or Myth

Mr. Jay Ram Rana Bhat, Dr. Manish Kumar, Dr. Kunal Sinha

Key Influencing Factors for Online Impulse Buying Behavior of Customers: An Analytical Study

Ms. Milan Tah, Dr. Puspalata Mahapatra, Ms. Debadeepti Jagaty, Sanghmitra Nayak

MSME performance, trends, and challenges in India

Dr. N. Lalitha

A Novel Codification Technique for Tacit Knowledge in Software Industry using Opinion Mining

Jeffrey Bakthakumar, Dr. Murali Manohar

Systematic Knowledge Management of Lessons Learnt in Mitigating Project Overruns

Jeffrey Bakthakumar, Dr. Murali Manohar, Dr. R.J.Anandhi

A Fuzzy TOPSIS method for ranking of Block Chain Implementation Barriers within Supply Chains operating in Emerging Markets

Prof. Kavitha Reddy Gurrala , Dr. Pratik More , Dr. Sharuti Choudhary

Nexus between Climate Change and Stock Markets: Evidence from China, USA, and India

Dr. Egurla Kishan

Exploring Linkages: The Indian Equity Market and its Interdependencies with Advanced Economy Markets

Animesh Karn , Arohi Anand

EXAMINING SUB-NATIONAL FISCAL AUTONOMY IN INDIA: A CASE STUDY OF UTTAR PRADESH

Lalit Kumar , Shivendra Singh

Integrating Healthcare Analytics to Improve Diabetes Management and Prevent Heart Attacks: A Data-Driven Approach

Purushottam Kumar , Naboshree Bhattacharya

EXAMINING THE CYBERSECURITY CHALLENGES FACED BY INDIVIDUALS AND THE REGULATORY MEASURES TO ENSURE DATA PROTECTION AND THEIR FINANCIAL STABILITY

Dr. Sheetal Mahendher , Prashant Kumar , Dr. Nila A Chotai , Prof. Leonard L

INFLUENCE OF PEER RECOMMENDATIONS ON CAR BUYING CHOICES IN THE AUTOMOTIVE INDUSTRY

Sumit Mukherjee , Dr. Mrinalini Pandey

WHAT IS WORKPLACE INCIVILITY AND WHY DOES IT HAPPEN?

Prof (Dr). Tumpa Dey

EXAMINING THE IMPACT OF DIGITAL TRANSFORMATION ON EMPLOYEE JOB SATISFACTION: A CASE STUDY IN SOURCING & TENDER MANAGEMENT

Debiprasad Mukherjee , Dr. Shaheen Ahmad

University leadership for Inclusive Development and Sustainability: An Exploratory Study

Prof. Manoj Kumar Mishra , Dr. Preeti Mishra , Mr. Vinay Kumar Yadav

A STUDY ON INFLUENCE OF DEMOGRAPHICS ON RETAIL MARKETING

Dr. Megha Upadhyay , Dr. Ashutosh Vyas , Ms. Lubna Arshi Pathan , Ms. Mayuri Jetwal

AN ANALYSIS ON SUSTAINABILE DEVELOPMENT GOALS AND ITS IMPACT IN FINANCIAL INCLUSION IN INDIA

Dr. Pavthra J

Transcendence and Sustainability: An Eclectic Perspective

Anand Saxena , Padma Sai Arora , Rita Nagpal

Strategic Convergence: Examining the Role of Omnichannel for Digital-native Brands in India

Sunita Kishnani , Prof (Dr.) Mahima Birla

BYJU’S: THE FANTASTIC JOURNEY OF ACADEMIC ROCKSTAR TO EDTECH ENTREPRENEUR

Dr. Poonam Chhnaiwal

Ethnocentric Marketing Among Youth: An Emerging Approach to Sustainable Marketing - A Bibliographic Analysis (2013-2022) on Current Trends and Issues

Ms. Shenki Tyagi , Dr.Monika Sharma , Mr. Ashish Kumar Srivastava

Digital Pathways to Academic Excellence: A Study of Social Media Engagement, Study Habits, and Student Connectedness in Higher Education Institution in Hyderabad, India

Dr. Vishnukanth Rao Velagapaly , Dr. Madhavi Bolla

Study On Analysis of The Impulsive Buying Patterns of M.COM Students in The City of Ludhiana

Arshdeep Singh , Dr Vishal Vinayak

A STUDY ON IMPACT OF LIQUIDITY RATIO ON PROFITABILITY OF MICRO ENTERPRISES OF MUMBAI

Dr. Hitesh G. Suthar , Dr. Tanvi Thakkar

Battle of the Streaming Titans: A Deep Dive into Netflix and Hotstar's Social Media Strategies and User Sentiment

Geetanjali Sahi

Growth and Trade in Taiwan: New Empirical Evidence from VECM Granger Causality

Ilia Tetin1 , Guych Nuryyev1,

The Impact of Social Responsibility on Financial Performance: A Case Study of Jordanian Commercial Banks

Dorsaf Ben Aissia , Ma’moon jum’ah kareem , Omar jamil saadeddin

The Future of Remote Work: HR Strategies for Sustainable Virtual Collaboration

Dr. Anupama , V. Sarada , Dr. N.V. Suresh , Dr. Padma Mahadevan , Poonam Rani , Amarjeet Kaur

Beyond the Initial Shock: A Multi-faceted Analysis of COVID-19's Impact on Indian Banking

* Dr. M. Purushottam Naidu, ** M . Arthi, *** O. Devasruth, ****P. Geetika Reddy

Predictive Analytics: Exploring Its Applications and Advantages

Dr. P. Sobha Rani

Unlocking Organizational Potential: A Comprehensive Analysis of HR Analytics Implementation

Dr. Poyam Sharma, Dr. Shefali Panwar, Dr. Anurag Agarwal, Dr. Sushil Kumar Maurya

LIFESTYLE CHANGES AMONG THE SUBSCRIBERS OF RELIANCE JIO INFOCOMM LTD. BEFORE AND AFTER JIO CONNECTION

Dr.K.Veerakumar, Dr. M.Ganesan, Dhivya N

GROWTH TRENDS AND STRUCTURE OF INDUSTRIAL SECTOR OF INDIA

Dr. Parmod Kumar Aggarwal, Prof Dinesh Kumar, Jagmohan Singh

ALGORITHMIC HIRING: A SYSTEMATIC LITERATURE REVIEW OF DIGITALIZATION IN RECRUITMENT AND ITS ORGANIZATIONAL OUTCOMES THROUGH IMO ANALYSIS

Chaitanya Kalidindi, Monica Kunte

FINANCIAL MANAGEMENT STRATEGIES: EXPLORING THE VIEWS OF WORKING WOMEN IN KUMAUN DIVISION, UTTARAKHAND

Dr. Pooja Joshi , Aayushi Upadhyay

The Quest for a BRICS Currency: A Hype or a Reality!

Ram Singh

IMPACT OF WORD OF MOUTH ON COMMUNICATION AND CONSUMER DECISION MAKING; AN EXPLORATORY STUDY

Swapna Datta Khan, Prof. (Dr.)S.S.Patil, Dr.B.Hannah, Mr.S.Aravinth, Nagasudha R., Prannay Chhibber

Unraveling the Path of Agro-Food Value Chain: A Scientometrics Journey and Comprehensive Literature Analysis

Gitansh Sardana , Dr. K. Rangarajan

Renewable Energy and Future Supply Chain Management Initiation – A Scientometrics Analysis

Hemant Kumar Kaushik , Dr. Sanjay Rastogi

AN EMPIRICAL STUDY OF SERVICE QUALITY EFFECTS AND ARTIFICIAL INTELLIGENCE ON CUSTOMER SATISFACTION IN BANKS

Garima Nidhi , Dr. Ashish Kumar Singh

Artificial Intelligence in Employee Performance Evaluation and Its Managerial Implication

Hina Riaz, Dr. Seema Ghanghas

Impact of Perceived Organizational Support on Employee Work Engagement, Job Burnout and Organization citizenship behavior: An empirical study using Structural Modeling Equation

Dr. Nusrat Khan , Dr. Pallavi , Dr. Mohd. Mehdi , Dr. Fehmina Khalique , Aakansha Singh

Corporate Social Responsibility: A study for measuring social impact

Dr. Kshiroda Kumar Sahoo

Impact Of Artificial Intelligence (AI) And Dimensions of Emotional Intelligence and Cognitive Skills; A Theoretical Framework

Dr. K. Dhanalakshmi , Prof. (Dr.)S.S.Patil , Dr. M. Hemanathan , J.A.Bagawade , Dr.S.R.Swarnalatha , Dr. Malleshappa T. Bhagawati6

NONVERBAL COMMUNICATION: A POWERFUL DEVICE FOR BUILDING STRONG INTERPERSONAL RELATIONSHIPS.

Dr. Vidushi B. Sharma