DOI: https://doie.org/10.10399/APER.2025182741
Authors:Taruna Rana, Prof. (Dr.) Amarjeet Kaur Malhotra, Dr. Monika Bhatia
Financial Literacy, Demographic Variables, Gender Gap, Investment Awareness.
This study examines the role of key demographic factors, namely gender and age, in financial literacy awareness among academicians in the Delhi National Capital Region (NCR). The research uses a quantitative survey approach, employing a structured questionnaire based on the OECD to gather information from 648 respondents. The data were analysed using IBM SPSS, with descriptive statistics to profile respondents' awareness levels across different investment categories, an Independent Samples t-test to analyse gender disparities, and a One-Way ANOVA to analyse variations across age groups. The empirical findings show a statistically significant gender gap in financial awareness, with males having higher financial knowledge of financial products than females. This finding highlights the persistence of socio-cultural barriers that may constrain women's exposure to financial decision-making. On the other hand, the study did not show any statistically significant difference in awareness levels across age groups. The present study implies that age-based segmentation may be redundant, but there is a strong need for gender-specific financial literacy interventions.
Type: Journal
Language: English
Publisher: ya tai jing ji bian ji bu
ISSN: 1000-6052
Email: [email protected]