Examining Switching Intention Drivers: Perspectives from the Push-Pull-Mooring Model

DOI: https://doie.org/10.10399/APER.2025935494

Authors:

Mrs. N. Gayathri, Dr. K. Chitra

Keywords:

Switching Intentions, Electric Vehicles, Push, Pull and Mooring Paradigm.

Abstract:

Consumers choices and needs changes according to the changing trends and technologies, the purpose of this study is to investigate the switching decisions or intentions of the consumers towards EV’s. The concept of Push, Pull and Mooring paradigm is used to examine the switching intention decision. Push factors relates to the dissatisfaction of the current vehicle whereas pull factors shows the advantages or attractive features of the EVs and mooring factors denotes the behavioural or psychological resistance that facilitates or hinders the switching options. For these 110 responses are collected from non-adopters of electric vehicles or in other words the respondents are currently using conventional vehicles of out of which 105 valid samples are used for this study. Findings of this study shows that push factors have a strong positive impact on the switching decisions and mooring factors has moderate positive impact on the switching intention whereas the pull factors show weak and negative impact on the switching decisions. It shows that respondents switch to EV’s because of the dissatisfaction of their current vehicles.

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