EXPLORING MSMES' ATTITUDE AND BARRIERS IN ADOPTING DIGITAL PRACTICES FOR DAY-TO-DAY BUSINESS TRANSFORMATION

DOI: https://doie.org/10.10399/APER.2025833800

Authors:

SUBHASHINI R , Dr. V. VENKATACHALAM

Keywords:

MSME, digital practices, adoption, business transformation.

Abstract:

Purpose: MSMEs play a vital role in economic growth by fostering employment, innovation, exports, and balanced regional development. The study’s primary objective is to investigate the attitudes and barriers to digital adoption among MSMEs for day-to-day business transformation.

Methodology: The study was conducted using secondary data obtained from credible sources such as government reports, published research papers, industry databases, and authenticated online portals. The use of secondary data enabled a comprehensive understanding of existing trends, patterns, and relationships related to the research topic.

Findings: This study aims to inform policymakers, MSMEs, and stakeholders in the digital economy, highlighting the challenges and opportunities of digital transformation in the MSME sector. 

Practical Implications: The study recommends that MSMEs actively recognize the significance of adopting digital practices to enhance the efficiency of their business operations. Policymakers and support organizations can use these insights to foster conducive environments for the digital transformation of MSMEs by offering targeted training programs, dedicated resources, and financial support tailored to their unique requirements.

Originality: By cultivating a mindset of innovation and flexibility, MSMEs can fully leverage digital technologies to strengthen their market position and foster long-term, sustainable growth.

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