TECHNOLOGY ADVANCEMENT – QR CODE IN TRAVEL AND TOURISM INDUSTRY

Authors:

Dr. Anukrati Sharma, Dr. Shruti Arora, Dr. Priya Sodani

Keywords:

QR Code, Barcode, Smart destination, Tourism, Travel, Technology Transformation

Abstract:

QR code technology has emerged as a game-changing innovation that maximises productivity and redefines the visitor experience in the travel and tourist industry. Two-dimensional barcodes with a lot of data contained in them are called Quick Response codes, or QR codes for short. The most significant feature of QR codes is their capacity to accelerate information flow, which has increased in our daily lives due to recent expansions in smartphones and mobile technology. Users may quickly access, record, and use information that they would normally have to memorise or scribble down while strolling down the street, in a mall, a store, or in a newspaper by using a simple application on their smartphone and its camera. Therefore, in the digital age, a QR code is among the greatest graphic components for accelerating the flow of information. QR codes are a powerful tool for businesses to market their goods, but they also provide customers a wealth of information and convenience that is revolutionising how people move about and engage with the outside world. Based on review of the literature, this study identifies visitor experiences, the concept of QR Code technologies in the tourism sector, growing patterns of QR code usage among tourism destinations and making it a smart destination, and the effects of digital transformation on tourist experience through secondary data. The study suggests that using QR codes might significantly lessen the need for paper and improve the sustainability of tourism—two things that are constructive steps in the direction of a more sustainable and ecologically friendly future. It holds the key to opening up countless opportunities to provide unique, engrossing, and profound travel experiences. It could act as a link between digital and print media.

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