The Synergy Between E-Recruitment and social media: A study on Corporate Selection Strategies

DOI: https://doie.org/10.10399/2025752102

Authors:

Ms.Ajita Gupta , Dr. Surbhi Birla

Keywords:

E-recruitment, social media, corporate selection strategies,AI-driven hiring, talent acquisition, hiring efficiency, employer branding.

Abstract:

The integration of e-recruitment and social media has reshaped corporate selection strategies, offering organizations innovative ways to attract, assess, and hire talent. This study purposes to investigate the role of social media in modern e-recruitment processes, explore the effect of AI-driven tools in social media-based hiring, examine the effectiveness of e-recruitment strategies in improving hiring efficiency and cost-effectiveness, identify challenges associated with social media recruitment, and provide recommendations for optimizing corporate selection strategies. The research adopts a qualitative methodology, utilizing a comprehensive review of existing literature, case studies of companies leveraging social media for hiring, and expert insights to evaluate current trends and challenges. The findings indicate that social media enhances recruitment by expanding access to a diverse talent pool, strengthening employer branding, and enabling AI-driven candidate matching, thereby reducing time-to-hire and operational costs. However, challenges such as privacy concerns, biases in AI selection, and ethical issues in social media-based assessments remain critical considerations. The study concludes that while the synergy between e-recruitment and social media offers significant advantages, organizations must implement transparent, ethical, and data-driven recruitment practices to maximize its benefits and mitigate associated risks.

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