Integration of Value Methodology with Supply Chain - Key for Long Term Sustenance

Authors:

Surya Prakash Prabhakar, Dr Sandeep Kumar

Keywords:

Value Engineering, Function, Creativity, Innovation, Supply Chain, Agility

Abstract:

The major challenge which the Supply chain managers are facing is to transform the supply chain to customer centric. The major emphasis is on how to ensure the production process so that the products could be delivered cost effectively to the customer. However, with global increase in competition the management should focus more on delivering the products which is most appropriate in the target customer segment.
In today’s highly global competitive marketplace, the market favors whichever the supply chain that satisfies them the best. The strategic aim of the supply chain must be on the higher levels of customer responsiveness. Thus, the agility rather than cost becomes the key driver. The supply chain must be designed to get the customer on driving seat. Coordination and operational integration of supply chain members must be significantly strengthened to counterbalance the increased volatility of market behavior.
In this paper author tried to analyze the entire supply chain process using Value methodology tools (JOB Plan) to understand the bottlenecks in the process which is hindering the supply chain in becoming customer centric rather than supplier centric. Using the different phases of Value Study study phases (Information, Function, Creative, Evaluation and Presentation phases). The author has come out with the solution to key challenges being faced by Supply chain in becoming Customer centric to deliver desired value to the customers.   
 

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